Marz for example - who joined and worked his way up since 2017, also a fan growing up with the GameBoy games and anime in the 90s, was ultimately “inspired and amazed by the movement that Niantic was able to create with the Pokemon GO phenomenon” joining their mission for EMEA (Europe, the Middle East, and Africa) with the personal goal to “ reach every single individual of those and tell them the story about what we can experience today, how amazing playing Pokemon GO is, and being in touch on a day-to-day cadence with the Pokemon brand”. Although an independent operation from the Pokemon Company, Niantic has had no shortage of talent eager to join Pokemon GO after seeing how it combined AR with one of the world’s strongest IPs. Long-running franchises eventually being helmed by those who grew up as a fan is not uncommon. After getting to speak to some of the big names behind the game, and learning about their drives, aspirations, and personal affiliations with the franchise, it’s not hard to understand why.ĭuring GO Fest London, as we sat down with Kim Adams - Pokemon GO’s Director of Art and Production - followed by Philip Marz and Daniel Hill - Niantic’s Regional and Senior Marketing Directors for EMEA, we’ve not only learnt more about the personal passions that go into the game from a professional and player’s perspective but also their connections with the Pokemon GO community and their excitement for what’s coming next as well. Seven years on, Pokemon GO’s endeavours into both events and new features aren’t just not slowing down but growing.
Whilst Niantic’s flagship title has also been enjoying its recent seventh anniversary, along with the launch of Pokemon Sleep and GO Plus + companion hardware, the game has now seen the London debut of Pokemon GO Fest - its biggest event run in some of the world’s biggest cities. Not easily said for a mobile game that’s been around since 2016, it’s been a big year for Pokemon GO.
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